Efficiency is the key for Profile

When business partners Chris Cook and Margaret Widdis established Profile 10 years ago, they set out to find a management softwear system with the versatility to meet their requirements, not only in their company’s formative years, but as it grew to meet future targets.

With his previous involvement in the apparel trade, including 14 years as general manager with Thornton Hall, Chris had a full appreciation of the role computerisation played in efficient management of modern business. His assessment of what was available in the marketplace led him to FABRIX software by DDNC, a system designed by New Zealanders for the New Zealand ragtrade.

It met his demands for a totally integrated system at which he could sit down and “get the whole picture” of Profile’s operations at nay given time, right through to the general ledger and up to date P&L information. Today Profile is one of New Zealand’s largest manufacturers of corporate wardrobes, and Chris is still more than happy in FABRIX’s performance and adaptability throughout the years.

The repetitive nature of manufacturing corporate wardrobes makes it essential that every aspect from the receipt of an order to the finished product is within a price structure along with automatic and analysis and consolidation of sales and stock for customers.
Profile’s state of the art 15,000sq ft warehouse at Leslie Avenue in Morningside, Auckland, carries over $3 million in stock for the companies it supplies. And again it is the FABRIX system that enables an up to the minute analysis of inwards and outwards movements and pertinent company/size/style details.

Among Profile’s customer line up is Sky City, All Blacks and Rugby Union, major banking groups, substantial supermarket groups and other retail and merchandising groups.

Speaking of the versatility of FABRIX for the garment and associated industries, DDNC’s Phil and Barbara Jones say that it encompasses modules for importing, manufacturing, financial and distribution. It also has a number of speciality modules such as customer service, Email ordering and corporate wardrobe.

The corporate wardrobe system, such as used by Profile, provides a facility to uniquely identify individual staff in a corporation. Orders can be captured, tracked and processed against individuals, and yet the corporation can receive summarised invoice information. Individual corporate subsidies are monitored, along with sizing and purchasing history. FABRIX provides comprehensive analysis of garments supplied, stock holdings, free garment issue tracking and delivery performance.

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